Fat Tuesday
Getting the Party Started with 3D Animations & Environmental Graphic Design
Skills: 3D Beauty Rendering & Animation, Digital Signage, Environmental Graphic Design, Graphic Design for Packaging
Overview
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Working alongside Adel Torres-Lopez, I collaborated with Fat Tuesday to elevate their brand presence at their daiquiri bar locations nationwide. Our work spanned multiple areas, from engaging 3D animations for digital signage, to unique environmental graphic design elements for their newest Caesar's Palace location in Las Vegas.
Revamping Digital Signage with 3D Animations
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We developed a series of dynamic 3D animations to promote limited-edition drinks, merchandise, and holiday promotions. These eye-catching 3D visuals brought kinetic energy, color, and movement to their digital signage, reinforcing the brand's fun and lively atmosphere while driving customer engagement with the products.
Environmental Graphic Design & Other Assets
For Fat Tuesday's newest location at Caesar's Palace, we contributed bold graphic design elements inspired by hand-drawn graffiti and street art. These custom vector illustrations helped shape a vibrant, high-energy environment that complements the brand's nightlife spirit. We have also developed exclusive illustrated cups in these same styles for use at special stadium locations. Alongside the cup designs, we also helped to develop neon signs for use in-store.
Conclusion
From digital screens to physical spaces and products, our work with Fat Tuesday helped to create an engaging customer experience while emphasizing and staying consistent with the signature lively energy of the brand. Let's Get the Party Started!