YesYouCan!
Empowering Healthy Lifestyles Through Engaging Content
Skills: Content Creation & Video Editing, Social Media Strategy, Graphic Design
Overview
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YesYouCan! is a lifestyle brand that is dedicated to helping people transform their health through balanced wellness programs and products. I played a key role in developing the brand's social media strategy and content creation, crafting videos and graphics designed to engage with the audience in an authentic way across platforms.
Multi-Faceted Social Media Strategy
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Working closely with YesYouCan's in-house team and other creatives, we developed a comprehensive social media strategy to drive audience growth and sales. We ensured consistency across visuals positive messaging that represented the brand's core values. A strategic approach we used included the creation of user-generated content (UGC) style videos to help the brand feel relatable, authentic, and trustworthy to the audience. I created several UGC style videos to showcase recipes, lifestyle & fitness, day in the life, memes, and special brand promotions such as Black Friday.​ I also created several paid ads in to showcase new releases, kits, and promotions.
Driving Engagement & Conversions
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Through consistency with posting, testing, and iteration, we optimized content and leaned into formats that resonated most with audiences. This included creating content in both Spanish and English to promote stronger community interaction. We also coordinated with multiple influencers and spokespeople, such as Francisca Lachapel, for various promotions, including the 40 Day fitness program leading up to the Latin Grammys in 2024.
Conclusion
My work with YesYouCan! strengthened my experience in social media strategy, content creation, social media marketing, and influencer collaborations. These projects reinforced how blending authentic storytelling, user-generated content, and strategic visuals can strengthen a brand's impact.
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By creating content that helps people feel seen, supported, and inspired, YesYouCan! fostered a digital space where transformation is possible for everyone, no matter their language or background.