Relaxium
Building a Cohesive Brand Identity & Packaging for National Retail Expansion
Skills: Packaging Design, 3D Beauty Rendering & Animation, Environmental & Retail Display Graphics, Print & Digital Advertising, Branding, Project Management, UX Design
As a creative designer working with Relaxium, I played a key role in elevating their brand presence as they expanded into national health retailers like Walgreens & GNC. These projects required a blend of packaging design, 3D renders/animations, UX design, project management, and digital marketing design to create a new, cohesive and trustworthy brand identity across all platforms.
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Relaxium’s supplement packaging needed to be both visually compelling and compliant with strict industry regulations. I worked on existing product packaging and developed packaging designs for new product launches like Flexium and SleepQuick. This required close collaboration with printers, manufacturers, and executives to ensure all designs met compliance standards while maintaining strong shelf appeal.
​3D Beauty Renders & Animation
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To level up Relaxium’s marketing materials, I created high-quality 3D product renders used across print, digital, and advertising campaigns. These renders brought a premium, polished look to the brand that had not been seen before. Additionally, I developed 3D animations that were both visually engaging and informative, reinforcing Relaxium’s credibility and trustworthiness in the health and wellness space, while creating the appeal of a luxury supplement line.
Digital Marketing & UX Design
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We expanded Relaxium’s digital presence by optimizing their social media strategy, paid ads, and website UX/UI to drive higher engagement and conversions. This included:
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Redesigning the e-commerce shop flow to improve user experience and increase sales.
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Designing a quiz for the website to help users determine which product is best for them.
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Running Black Friday and Cyber Monday promotions across digital platforms.
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A/B testing of paid ads based on key metrics to refine creatives.
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Collaborate with brands like GNC for cross-promotion.
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Designing a full-page ad for Costco magazine, leading into the holiday shopping season.
High-Visibility Campaigns
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I played a key role in Relaxium’s high-visibility marketing efforts, ensuring the brand had a bold and trustworthy presence across multiple platforms. In addition to the full-page Costco magazine ad that ran prior to the holiday season, helping to drive awareness, I worked on a Times Square billboard promoting a Relaxium executive alongside Relaxium Sleep, which went live in June 2024. We also collaborated with GNC on a digital campaign to support Relaxium’s retail expansion, reinforcing the brand’s reach. Through these campaigns and special promotions, we ensured Relaxium stood out in both physical and digital spaces, making a lasting impact on potential customers.
Conclusion
These projects sharpened my experience in packaging design within a regulated industry, requiring precision in both language and visual presentation. Working on tight deadlines while maintaining high-quality design was essential, and this experience strengthened my ability to balance creativity with compliance for a fast-paced B2C brand.
